How to Unearth and Expose Greenwashing

Written by: Lilly Woodbury

Environmental responsibility is no longer a niche optional add-on, it’s become mandatory for businesses to operate. However, it’s now also “trendy” to be eco-friendly and have the facade of being connected in some way, shape, or form to environmental health. In a report by TerraChoice Environmental Marketing, however, it was revealed that 95% of green-labeled products are in fact greenwashed.